Lucozade - 1996 Contagious Orangeness
In this ad, some bad events are set in motion when a TV falls out a window. However, one guy has a Lucozade. This temporarily turns him into an orange-fluid filled shape (Lucozade?), and he jumps over to touch a woman’s leg, who also changes, who jumps up to a pole to touch a cat trapped up there, who jumped down onto a guy, who dances and touches another girl, who jumps and saves someone underneath the falling TV.
http://www.youtube.com/watch?v=Dyu7oAC6mdQ&t=147 Starting at 2:27
http://www.youtube.com/watch?v=sble0Btzw-k&t=92 starting at 1:32.