Super Smash Brothers 4 - SMAAASH Hits
Thanks to Zai Redwinters for sending this ad in! If you never played the game before, the idea is that the more damage you take, the further you go flying when knocked. These people are smash-hit in the game, so they go flying off-screen.
It turns out to be an epidemic, because even after one 3DS player hits the camera, the whole city ends up doing it..! I kinda like these, though I wish I had tagged ‘epidemic’ sooner.
It’s hard finding more info about it. This is something I wrote down for later: 大乱闘スマッシュブラザーズ for Nintendo 3DS TVCM3