Barclay’s Flexible Cash - You VS Master Plan - Sudden Preg & also Twins
So, I like this ad because there’re two scenes with sudden pregnancy. But let me describe the premise before objectifying it! :P Also, I think I have to blame Stormr / The Belly Zone, because I see they found it alongside another ad I def. got from Stormr and have in my todo. B)
Barclay’s premise is that as time passes, things will happen that you can’t plan for. This’s a common problem, but their solution is whatever. Time passes as things poof onto the scene, and a new photo is taken of life at that moment/decade.
At about 0:14, the herald of the first kid is a puffy sound effect alongside his beau’s belly suddenly cupping out. It’s a pretty nice ‘jump’ effect, and goes along with the narration. 0:30 she says, “It’s twins!” and her flat belly immediately puffs out to a larger size. Back in the full cut of the scene, it puffs out a bit more for the second twin. Everybody looks at the camera for the gag.
So, not gratuitous, of course, but well done!
Info from the Assistant Producer:
Director - Guy Shelmerdine (@ Smuggler)
Prod Co. Producer - Ben Roberts (@ Smuggler)
Creative Director - David Kolbusz and Dominic Goldman (@ BBH)
Creative Team - Harry Orton and Robin Warman (@ BBH)
Agency Producer - Sam Robinson (@ BBH)
Assistant Producer - Roz Prentice (@ BBH)
YouTube (Barclay’s 720p)